speak about what you are going to do for the community social

Your customers are human. Your partners are human. Your employees are human. Even your social media fans and followers are human.So answer this question… why are you talking to them like they are a robot who wants to read your corporate speak? Why are you afraid to let your human show? Why do you keep trying to win them over with stupid stunt marketing and upside down tricks?Your audience wants to see you, hear you and understand you. They want you to inspire them to connect and engage with you. They want you to help them achieve their goals and objectives. They want relevant content and conversation that makes them think. They want inspired to do different, do better and be better.So tell me, are you doing these things? Are you even thinking about these things? Or are you too focused on yourself? Too focused on your own campaigns or developing the next big thing that you forgot why you were doing it all to begin with?Humanizing your brand is a requirement, not an option if you want to survive in business today. Yes, you can put brand humanization on hold. However, every day you lose is a day you could be building relationships, nurturing friendships, establishing and earning the respect of powerful brand evangelists who will shout from a mountain top how wonderful you and your brand are.Don’t wait. The time is now. Here are 20 tips to help you humanize your brand starting today. You don’t have to be a rocket scientist or brain surgeon to do these things. Start now and start somewhere. Perfection is the enemy of good. Embrace imperfect perfection.This is the third in a series I am writing on the topic of brand humanization. Subscribe to the series, “Talk Human to Me” for updates, free webinars, brand worksheets, podcasts, tweet chats and more.